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Using Amos for Structural Equation Modeling in Market Research

PublisherSPSS
Format97.0KB PDF, requires Acrobat Rdr 5Date added14 Aug 2003
Topics Data Mining / Analysis
Downloads945

This paper introduces you to structural equation models (SEMs) as well as Amos, a software tool distributed by SPSS Inc. Amos stands for "Analysis of Moment Structures." Amos has a unique graphical interface, and was specifically designed to make fitting SEMs easier.

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