The next major innovation in technology-enabled productivity gains is collaborative e-commerce. CPFR, the first standards-based collaborative e-commerce initiative, provides early lessons on how this trend will evolve. The development of standards prior to extensive testing and experimentation is a new approach to change; the long lead times in developing tests and necessary infrastructure to execute collaborative e-commerce prior to broad-scale implementation indicate industry adoption will take a few years. Consumers and financial markets will drive companies to adopt collaborative best practices, and within the next five years the economy will be able to shed 25% of the inventory it currently takes to support retail sales.
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