| Publisher | CTIforum | ||
|---|---|---|---|
| Format | PDF, requires Acrobat Rdr 5 | Date added | 14 Aug 2003 |
| Topics | E-fulfillment, CRM | ||
| Downloads | 514 | ||
Customer Relationship Management can be widely defined as company activities related to developing and retaining customers through increased satisfaction and loyalty. In this white paper we refer to online CRM activities all customer-facing processes integrated via the Internet as e-CRM: Electronic Customer Relationship Management.
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