One website, multiple audiences. E-business convergence promises to meld Internet, extranet and intranet platforms into a single ubiquitous platform that serves up content and data based upon the user’s profile. Sounds glorious, doesn’t it? Since the launch of the first intranets in the early 1990s and the extranets that followed, most organizations have employed different platforms, teams, design, applications and content for their respective website. Yet most sites use the same IP technology, require the same or similar infrastructure and software, and provide similar information to the various user groups (with some obvious exceptions). A rational planner will point out that there are valuable scales of economy to be garnered with a rationalization of these resources. For more information please refer to the article.
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