For decades, one of the most vexing obstacles to successful direct marketing campaigns has been the difficulty of obtaining fresh, accurate mailing data. This ongoing problem results in misdirected mail, discarded mail, needless duplicate mailings, lower response rates and vastly increased costs. Moreover, existing address verification, standardization, coding and correction processes suffer from major inherent flaws that include blind algorithmic analysis, inflexible protocols and the inability to recognize names and addresses across varying spellings. This white paper clearly describes the hidden pitfalls of existing address validation methods, and introduces a stunningly comprehensive new solution that renders those flawed processes totally obsolete.
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